Out of Home supports people Out of Home
The idea of Posterscope Netherlands/psCity and Isobar to support the homeless by creating an Out of Home campaign in cooperation with media owners JCDecaux, Exterion Media and Clear Channel worked out well. To support Sheltersuit (a wind- and water resistant jacket and sleeping bag) the Out of Home media owners worked with Posterscope by donating 3.500 six sheets free of charge. The media value equated to €350.000. psCity, the urban value partnership department of Posterscope, developed this initiative to position the Out of Home sector in a positive daylight while delivering a valuable social contribution. Click here for more information about psCity.
Out of Home Sheltersuit case from Posterscope Netherlands on Vimeo.